Shopify Renamed Its "Shopify" Plan to "Grow": What Merchants Need to Know

Shopify has officially rebranded one of its most popular pricing tiers. What was previously known simply as the "Shopify" plan is now called the "Grow" plan.

This change comes in response to merchant feedback, with the goal of reducing confusion surrounding the plan's name. According to Shopify, the features, pricing, and benefits of the plan remain the same—only the name has changed.

What Are the Core Shopify Plans Now?

As of today, the three main Shopify pricing tiers are:

• Basic – Best for new ecommerce businesses with occasional in-person sales.
• Grow (formerly Shopify) – Great for growing businesses with a larger team.
• Advanced – Ideal for scaling businesses that need advanced reporting and lower transaction fees.

This streamlined naming structure (Basic, Grow, and Advanced) better reflects the progression of a business as it grows with Shopify's platform.

You can view the full pricing and plan details here: Shopify Pricing

Special Offer: Try Shopify for Just $1/month for 3 Months

If you're thinking about launching your online store, now is a great time to get started. Shopify is currently offering new customers an introductory price of just $1/month for the first 3 months — regardless of the plan you choose.

This promotion is a great opportunity to explore all the powerful features Shopify offers, from customizable themes to robust analytics, at a fraction of the regular cost.

Final Thoughts

While the name change from "Shopify" to "Grow" might seem small, it represents Shopify's commitment to clarity and merchant success. If you're already on the "Shopify" plan, you don't need to take any action—the name will simply update across your admin and billing statements.

At Hura Apps, we're here to support your journey with Shopify, whether you're just starting out or ready to scale. Be sure to take advantage of the current $1/month offer if you're new to the platform!

Need help choosing the right plan or setting up your store? Get in touch with our team today.